Patrick Van Kenhove

Prof Patrick De Pelsmacker

Wim Janssens

Katrien Wijnen

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketingresearch data in pracice.

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