R. Kelly Rainer

Ingrid Splettstoesser-Hogeterp

Cristobal Sanchez-Rodriguez

Brad Prince

Sepideh Ebrahimi

As digital transformation becomes increasingly central to effective corporate strategy, today’s students must understand information systems’ role as the backbone to all organizations. Known for its rich Canadian content and focus on active learning, Introduction to Information Systems, Fifth Canadian Edition shows students how they can use IS to help their employers increase profitability, improve customer service, manage daily operations, and drive impact in their markets. The popular What’s in IT for Me framework empowers students in accounting, finance, marketing, human resources, production/operations management, and management information systems (MIS) to connect their majors to specific IT topics demonstrate value in the organizations they join.

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