Ray Anthony

Talking to the Top shows you how to come across as a strong, confident, and competent leader who projects credibility and charisma. You'll find proven advice for presenting information, ideas, and concepts in a professional, innovative way that stirs the hearts and minds of your audience. You'll also discover: How to make a successful talk to top management: Ten characteristics of the ideal executive presentation... and tested techniques for making your presentation shine. How to get to know your audience: Techniques for winning over doubters, skeptics, and resistors... how to tune into an organization's culture and goals... and guidelines for conducting an audience analysis. How to learn what makes upper management "tick": The most common strategic questions executives grapple with... the different executive types and how to understand them... and the 14 common traits of a successful executive. How to make a winning impression: Proven ways to beat speaking anxiety... tips for making your audience believe in you and your message... three valuable secrets to capturing your audience... and how to dress for presentation success. How to use visuals effectively: Ten tips for designing appealing visuals ... seven real-life ways to use multimedia as a powerful communications tool how to use creativity, passion, and technology to increase your credibility. How to develop your leadership aura: Nine leadership characteristics of great presenters how to avoid making the boardroom into a bored room... techniques for using humor to win over executives... and much more. You'll also find step by step advice from over 200 executives on what it takes to make a dynamic toptalk, as well as dozens of charts, checklists, and models that illustrate and plan these proven presentation strategies.

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