Robert D. Pearce

As leading enterprises increasingly recognize the need for global strategy in the face of a continually competitive business environment, they also need to assess a greater heterogeneous range of possible paths to growth. This accomplished book offers an empirical analysis of some of these possibilities. Drawing on a large database of multinational firms, it investigates, for the first time, a series of important issues within an internally consistent ideological framework. It tests the determinants of the internationalization of sales by analysing overseas production ratio, parent export ratio, overseas sales ratio and sourcing ratio. It also analyses industrial diversification as an alternative route to growth. The Growth and Evolution of Multinational Enterprise will be of great interest to researchers and professional economists specializing in multinational companies, industrial economics and international business.

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