Robert Klanten

Anna Sinofzik

Introducing : Culture Identifies takes an inside look at graphic design's main playground and proving ground - working for cultural institutions. Today, museums, theaters, and other cultural entities are breaking new ground where art meets logos, culture meets commerce, and design meets curation. In fact, one would be hard pressed to find another area of graphic design in which the work is so fresh and experimental and so often serves as a precursor for future visual trends. Introducing : Culture Identifies features outstanding poster campaigns publications, and cross-platform corporate design for international cultural institutions by both young designers, who are striving to prove themselves creatively, and established studios, who are experimenting with new forms of visual expression. In the book, readers not only hear from designers who are especially active in the cultural field, such as Bureau Mirko Borsche, the NewYork-based studio 2x4, James Goggin, and Johannes Erler, but also from notables on the client side including MoMA, the Barbican, Van Abbemuseum, and documenta. With its selection of striking collaborations between innovative designers and visionary cultural institutions, Introducing : Culture Identifies presents the field of visual identities for cultural clients as a continuous dialogue that pushes the limit of what is possible creatively.

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