Don A. Dillman

Janet Keller

Robert W. Marans

In response to concerns resulting from changes in metropolitan growth during the past decade, and the concomitant gain in population of nonmetropolitan areas, this study was conducted in an effort to understand the effects of such growth on the quality of rural life and the physical environment. Data analyzed dealt with safisfactions, perceptions, evaluations, behaviors, and environmental characteristics, as seen by rural residents in three national and one regional (northern Michigan) surveys conducted between 1971 and 1976. The studies, which included questionnaires, personal interviews, and telephone interviews, defined the population groups by age, race, income and educational levels, job status, and occupation, with the last three categories looked at separately for men and women. Results indicated a somewhat "mixed picture" of life in rural America. In most instances, a greater satisfaction than dissatisfaction was seen in rural areas than in urban areas, but rural residents taken as a whole were seen to be neither better nor worse off than urban Americans. Stemming from limitations of using available national data in characterizing life in rural America, six issues concerning research tasks were identified which should be addressed by policy makers and other groups and individuals concerned with the quality of rural life. (JD)

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