Roger Fawcett-Tang

Daniel Mason

Experimental Formats/Experimental Packaging combines two highly successful titles from the same series. Experimental Formats examines the shape and size of the designed page and reveals how decisions made at this initial stage of the design process have a huge impact on the finished design. Today with so much information being projected through screen in a conventional horizontal format, it is appealing to see shapes that are more unusual and more stimulating. Provides examples of how contemporary designers are pushing the boundaries in this area and explores exciting questions such as how to make a book that does not look like a book. Experimental Packaging features examples by designers who break all the conventional rules by creating unique pieces of structural art. New concepts are illustrated with templates and diagrams. There are ten templates included, adaptable for use with some of the unusual materials featured in the book.

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