Ross Dawson

Implementing Enterprise 2.0 provides detailed practical insights into how to create substantial business value with web technologies, supported by numerous case studies of successful implementation and lessons learned. Implementing Enterprise 2.0 can be used to gain a clear understanding of Enterprise 2.0 and Web 2.0 in organizations, identify opportunities for value creation, provide a structured view of benefits and risks, establish governance initiatives, create and communicate a clear Enterprise 2.0 strategy for your organization, and design and implement successful projects.

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