Stephen J. Wayne

THE ROAD TO THE WHITE HOUSE 2020 explores the legal, political and financial framework in which the presidential election occurs; the process by which the parties nominate candidates and position themselves for the general election; the strategies, tactics and operations of the presidential campaigns; the news media’s role; and the attitudes, opinions and decisions of the voters and what those decisions augur for policy and government after the election. This edition emphasizes changes that revolutionized electoral politics in recent years, including the flood of money to and from Super PACs, instantaneous communications, digital campaigning and microtargeting messaging. It also offers updates and insights on the nomination and Electoral College systems, news coverage, television debates, political commercials, partisan appeals, voting patterns and election forecasts, polls and analysis. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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