Steve Rivkin

Fraser Seitel

An easy-to-understand and easy-to-implement method for creating newideas and new products This book blows the lid off the so-called "idea gurus" bydemystifying the creation of great new innovations. It offersreaders a way to look at their company's existing products andservices in order to transform them into new ideas. Well-known andrespected authors Steve Rivkin and Fraser Seitel take readers intothe Idea-Scape, a place where innovation is born from existingideas transformed and manipulated in inventive ways to produce newproducts and business solutions. Examples of methods outlinedinclude: What can you combine with an existing idea? What can youadapt? How can you put a product to other uses? What can youeliminate? . . . and much more.

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