Bruce Tulgan

For more than twenty years, management expert Bruce Tulgan hasbeen asking, “What are the most difficult challenges youface when it comes to managing people?” Regardless of industry or job title, managers cite the same coreissues—27 recurring challenges: the superstar whom themanager is afraid of losing, the slacker whom the manager cannotfigure out how to motivate, the one with an attitude problem, andthe two who cannot get along, to name just a few. It turns out that when things are going wrong in a managementrelationship, the common denominator is almost always unstructured,low substance, hit-or-miss communication. The real problem is that most managers are “managing onautopilot” without even realizing it—until somethinggoes wrong. And if you are managing on autopilot, then somethingalmost always does. The 27 Challenges Managers Face shows exactly how tobreak the vicious cycle and gain control of managementrelationships. No matter what the issue, Tulgan shows that thefundamentals are all you need. The very best managers hold ongoingone-on-one conversations that make expectations clear, trackperformance, offer feedback, and hold people accountable. For every workplace problem—even the most awkward anddifficult—The 27 Challenges Managers Face shows how totailor conversations to solve situations familiar to every manager.Tulgan offers clear approaches for turning around bad attitudes,reducing friction and conflict, improving low performers, retainingtop performers, and even addressing your own personal burnout. The 27 Challenges Managers Face is an indispensableresource for managers at all levels, one anyone managing anyonewill want to keep on hand. One challenge at a time, you’llsee how the most effective managers use the fundamentals ofmanagement to proactively resolve (nearly) any problem a managercould face.

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