John C. Bogle

Recommended Reading by Warren Buffet in his March 2013 Letterto Shareholders How speculation has come to dominate investment—ahard-hitting look from the creator of the first index fund. Over the course of his sixty-year career in the mutual fundindustry, Vanguard Group founder John C. Bogle has witnessed amassive shift in the culture of the financial sector. The prudent,value-adding culture of long-term investment has been crowded outby an aggressive, value-destroying culture of short-termspeculation. Mr. Bogle has not been merely an eye-witness to thesechanges, but one of the financial sector’s most activeparticipants. In The Clash of the Cultures, he urges a return tothe common sense principles of long-term investing. Provocative and refreshingly candid, this book discusses Mr.Bogle's views on the changing culture in the mutual fund industry,how speculation has invaded our national retirement system, thefailure of our institutional money managers to effectivelyparticipate in corporate governance, and the need for a federalstandard of fiduciary duty. Mr. Bogle recounts the history of the index mutual fund, how hecreated it, and how exchange-traded index funds have altered itsoriginal concept of long-term investing. He also presents afirst-hand history of Wellington Fund, a real-world case study onthe success of investment and the failure of speculation. The bookconcludes with ten simple rules that will help investors meet theirfinancial goals. Here, he presents a common sense strategy that"may not be the best strategy ever devised. But the number ofstrategies that are worse is infinite." The Clash of the Cultures: Investment vs. Speculationcompletes the trilogy of best-selling books, beginning withBogle on Investing: The First 50 Years (2001) and Don'tCount on It! (2011)

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