James E. Loehr

A practical companion to Leading with Character: 10 Minutes a Day to a Brilliant Legacy, The Personal Credo Journal features activities and exercises to help you develop and strengthen your own personal credo. The challenges we confront every day to remain true to our deepest values and finest character are common to all of us as leaders. Each of us desires to rise above our parochial self-interest and become a true servant leader whose ethical and moral character is beyond reproach, but we struggle mightily to do so. Leading with Character offers a succinct plan for strengthening your character as a leader: Expose the ingenious ways leaders knowingly and unknowingly cross moral lines to get their personal wants and needs met. Prevent leaders from defaulting into reflexive, automatic moral decisions by raising awareness of the process they are using to render a moral decision. Provide leaders with a proven method for constructing a robust Personal Credo which will become the ultimate source code for vetting all their ethical and moral decisions. The program presented in the book, along with the accompanying personal credo journal, provides a practical method that could be used to build and maintain a robust personal morality system for leaders to address inherent flaws in their operating systems.

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