Thomas Richter

Commercial directing is an artistically and financially rewarding profession. A successful commercial director can make up to $10,000 a day. However, the job isn?t easy; a commercial director is a highly specialized artist and the advertising industry is often more fast-paced than the entertainment industry. The Art and Business of Directing Commercials teaches any filmmaker how to get the job and how to deliver the project on time, whether they are interested in making a career out of directing commercials, or are looking into it as a way to stay employed while embarking on a feature directing career. Everything is covered, from creating a spec reel, how to sell yourself at the conference call, and casting, to all facets of production and editing.

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