Anthony J. Alessandra

Tony Allesandra

Gary Couture

Gregg Baron

How do salespeople become successful? According to the author, the only surefire way is to absorb new ideas and information one day at a time. That's the premise behind this sales guide that contains 250 "small" ideas that readers can put to work immediately to make a big improvement in selling and customer service effectiveness. Two basic formats are used for these idea-starters: FYI sections, simple checklists such as key points to remember when making a sales presentation, and forms and grids that guide the rep through such basic tasks as preparing a territory analysis or identifying specific customer service problems. Nearly 100 illustrations, charts, and worksheets are included.

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