Tom Hopkins

Unthinkable is the first business book on innovation to be written from the trenches. Now you will truly understand why doing new things so often goes wrong for even the world's biggest businesses.Innovation expert Tom Hopkins brings to life the real-world realities of getting innovation done in large companies, explaining why breakthrough products so often fail and how they can instead succeed. Based on real examples, Hopkins gives practical guidance on how to put “lean” innovation techniques into play and how to lead your team to a more realistic and successful product development process.“Tom captures exactly what it's really like to try and do new things in a big company. There's no management textbook waffle here, just real lessons from the school of hard knocks and genuinely useful advice for leaders brave enough to look for a new way.” Rupert Howell, Founder of HHCL “Simply one of the most concise common sense and useful books on the subject I've seen in ages.” Dominic Vallely, Former Deputy Controller of BBC2 and Founder of The Giving Lab “Read this if you like to be challenged. Read this if you don't like the hype about innovation. Read this if you want some hard-won lessons and plain-spoken explanations from someone who has worked at the sharp end of innovation and business.” Antony Mayfield, Founder of Brilliant Noise

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