Mark Robinson

Yngve Dahle

Martin Steinert

Erlend Bang Abelsen

Lean Business redefines the business plan. From being a static document used for financing purposes alone the business plan becomes a dynamic tool covering all elements needed within lean business development. Through eight intuitive steps the authors take us on a journey starting with the overarching strategic issues, all the way through to the tactical implementation and everyday tasks. This makes business development a continuous activity, not an all-out effort once a year. Yngve Dahle is founding partner in Lean Business, the principal author of several books including Lean Business . Yngve teaches innovation at Oslo School of Marketing and holds numerous board positions. Mark Robinson is a seasoned Silicon Valley entrepreneur and executive. His products have been used by over 1.8 billion people worldwide and earned over $1 billion in cumulative revenue. Mark holds numerous board positions and is a business advisor for companies all over the world. Martin Steinert, PhD, former Deputy Director Centre for Design Research and Assisting Professor (acting) Stanford University is now Professor in Engineering Design and Innovation at the Norwegian University of Science and Technology. Erlend Bang Abelsen is founding partner in Lean Business, holds a degree from the Norwegian school of economics and business administration and is a co-author of the Lean Business books.

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