Jacqueline H. Beckley

Howard R. Moskowitz

Anna V. A. Resurreccion

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book’s unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.

Sensory and Consumer Research in Food Product Design and Development

Dulce Paredes

Kannapon Lopetcharat

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.

A Field Guide to Consumer Understanding and Research

Product Innovation Toolbox

Leslie J. Herzog

M. Michele Foley

Title Page -- Copyright Page -- Contents -- Contributors -- Preface -- Chapter 1 Introduction -- Why Read a Chapter? Why Read a Part? Why Read the Book? -- Part I Understanding Product Development in Today's Food Industry -- Chapter 2 How did the Food Industry Get (From There) to Here? -- Turn of the Century -- Looking in the Fridge -- Challenges for the Future -- Opportunities for the Future -- References -- Further Reading -- Chapter 3 Why Understanding Trends is Important to Product Success -- Three Evergreen Trends -- Healthy Eating -- Paleo: A Diet Fat That Looks to the Far-Off Past -- A More Sustainable Way to Manage Wellness: The Role of Protein in the Diet -- From Niche to Mainstream: Gluten Free -- Natural Nutrition: The Trend to Drive Healthy Eating Forward -- Pleasure: Food as a Sensory Experience -- Convenience -- Final Thoughts -- References -- Chapter 4 Developing Partnerships: Using Outside Resources for Product Development -- Introduction -- White Space Opportunities - We Want to do This, But We Don't Know How (Given Our Time Frame) -- Choice Opportunities - We Want to Do This, But We Are Making a Choice to Outsource (Given Our Time Frame) -- Conclusion -- Chapter 5 Building Superior R&D Organizations -- The Challenge -- R&D Skills: Level 1 - Technical Basics, Required Skills -- R&D Skills: Level 2 - Team Player -- R&D Skills: Level 3 - Business Partner -- Skill and Capability Assessment -- Further Reading -- Chapter 6 A Flavor Supplier Perspective - Let's Cut to the Chase and Win Together! -- Introduction -- New Business Models -- Conclusion -- Chapter 7 Supplier Collaboration and Open Innovation to Accelerate Food Product Development -- Introduction -- A Product Development Process is the First Step -- Why a Growth Process? -- Supplier Offerings -- Products -- Services -- Network -- Complementary Knowledge and Skills

Accelerating New Food Product Design and Development

Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the necessary information in order to help meet the increasing demands for innovation in an industry that is providing fewer resources. This updated edition, by a group of seasoned food industry business professionals and academics, provides a real-world perspective of what is occurring in the food industry right now, offers strategic frameworks for problem solving and R&D strategies, and presents methods needed to accelerate and optimize new product development. Accelerating New Food Product Design and Development, Second Edition features five brand new chapters covering all the changes that have occurred within the last decade: A Flavor Supplier Perspective, An Ingredient Supplier Perspective, Applying Processes that Accelerate New Product Development, Looking at How the University Prepares Someone for a Career in Food, and Innovative Packaging and Its Impact on Accelerated Product Development. Offers new perspectives on what really goes on during the development process Includes updated chapters fully describing the changes that have occurred in the food industry, both from a developer’s point of view as well as the consumer requirements Features a completely rewritten chapter covering the importance of packaging which is enhanced through 3D printing All of this against the impact on speed to market Filled with unique viewpoints of the business from those who really know and a plethora of new information, Accelerating New Food Product Design and Development, Second Edition will be of great interest to all professionals engaged in new food product design and development.

Jacqueline H. Beckley

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