Title Page -- Copyright Page -- Contents -- Contributors -- Preface -- Chapter 1 Introduction -- Why Read a Chapter? Why Read a Part? Why Read the Book? -- Part I Understanding Product Development in Today's Food Industry -- Chapter 2 How did the Food Industry Get (From There) to Here? -- Turn of the Century -- Looking in the Fridge -- Challenges for the Future -- Opportunities for the Future -- References -- Further Reading -- Chapter 3 Why Understanding Trends is Important to Product Success -- Three Evergreen Trends -- Healthy Eating -- Paleo: A Diet Fat That Looks to the Far-Off Past -- A More Sustainable Way to Manage Wellness: The Role of Protein in the Diet -- From Niche to Mainstream: Gluten Free -- Natural Nutrition: The Trend to Drive Healthy Eating Forward -- Pleasure: Food as a Sensory Experience -- Convenience -- Final Thoughts -- References -- Chapter 4 Developing Partnerships: Using Outside Resources for Product Development -- Introduction -- White Space Opportunities - We Want to do This, But We Don't Know How (Given Our Time Frame) -- Choice Opportunities - We Want to Do This, But We Are Making a Choice to Outsource (Given Our Time Frame) -- Conclusion -- Chapter 5 Building Superior R&D Organizations -- The Challenge -- R&D Skills: Level 1 - Technical Basics, Required Skills -- R&D Skills: Level 2 - Team Player -- R&D Skills: Level 3 - Business Partner -- Skill and Capability Assessment -- Further Reading -- Chapter 6 A Flavor Supplier Perspective - Let's Cut to the Chase and Win Together! -- Introduction -- New Business Models -- Conclusion -- Chapter 7 Supplier Collaboration and Open Innovation to Accelerate Food Product Development -- Introduction -- A Product Development Process is the First Step -- Why a Growth Process? -- Supplier Offerings -- Products -- Services -- Network -- Complementary Knowledge and Skills