Jeonghye Choi

Books

Radha Iyengar, Christophe Van Den Bulte, Jeonghye Choi

Distinguishing Among Multiple Mechanisms of Social Contagion

Social Learning Versus Normative Legitimation in New Product Adoption

Distinguishing Among Multiple Mechanisms of Social Contagion

Radha Iyengar, Christophe Van Den Bulte, Jeonghye Choi

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