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Radha Iyengar, Christophe Van Den Bulte, Jeonghye Choi
Distinguishing Among Multiple Mechanisms of Social Contagion
Social Learning Versus Normative Legitimation in New Product Adoption
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Distinguishing Among Multiple Mechanisms of Social Contagion Social Learning Versus Normative Legitimation in New Product Adoption

Radha Iyengar, Christophe Van Den Bulte, Jeonghye Choi — 2011
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