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Radha Iyengar, Christophe Van Den Bulte, Jeonghye Choi
Distinguishing Among Multiple Mechanisms of Social Contagion
Social Learning Versus Normative Legitimation in New Product Adoption
Distinguishing Among Multiple Mechanisms of Social Contagion
Radha Iyengar
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Radha Iyengar
Radha Iyengar, Christophe Van Den Bulte, Jeonghye Choi
Distinguishing Among Multiple Mechanisms of Social Contagion
Social Learning Versus Normative Legitimation in New Product Adoption
Distinguishing Among Multiple Mechanisms of Social Contagion
Social Learning Versus Normative Legitimation in New Product Adoption
Radha Iyengar,
Christophe Van Den Bulte,
Jeonghye Choi
Want to read
Sign up to use
Want to read
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