Donald W. Jugenheimer

Samuel D. Bradley

Larry D. Kelley

This comprehensive volume is designed to serve as a primary textbook for research methods courses in

Advertising and Public Relations Research

In life, very few things are no-brainers.Accept a million dollars with no strings attached. Take a pill to cure cancer. These are both examples of simple no-brainers. And believing in Jesus is the ultimate no-brainer.Don't believe me? You know who you are. A non-believer, a pretender, or an onlooker. Maybe you're skeptical. Or too cool. Maybe you attend church twice a year, going through the motions.Maybe you're asking, "If believing in Jesus is such a no-brainer, then why don't more people believe?" Simple. People don't understand the benefits of believing. They don't see what Jesus can do for them.It's not hard to understand why. With boring sermons, tedious Bible studies, and a strange language, Jesus can sometimes seem irrelevant, yet believing in Jesus is more relevant today than ever before.This book simply, clearly, and enjoyably explains why believing in Jesus is a no-brainer. It offers a sample of what you could have-a 24/7 spiritual wingman, a get-out-of-jail-free card, the opportunity to live forever. Those are but a few of the benefits of believing.You have nothing to lose and everything to gain. Read this book.It is truly a no-brainer.

Stop Worrying and Live Forever

Why Believing in Jesus Is a No-Brainer

Kim Bartel Sheehan

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.

Text and Cases

Advertising Management in a Digital Environment

Lisa Dobias

David E. Koranda

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.

A Brand Management Approach

Advertising Media Planning

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

Planning and Managing an IMC Campaign

Advertising Account Planning

Jerry Hudson

Samuel Bradley

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Kim Sheehan

"Advertising strategy : a 360 degree brand approach provides a comprehensive approach to all the factors in crafting a successful advertising strategy. Filled with current brand examples, the entire book is devoted to strategy, with an emphasis on 'how to do it' as opposed to 'what it is.'"--Back cover.

Larry D. Kelley

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