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Advertising Account Planning Planning and Managing an IMC Campaign

Donald W. Jugenheimer, Larry D. Kelley — 2010
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Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

In print

Bookshop.orgAmazonBook OutletWorld of BooksScholastic

Ebook

KoboAmazon

Audiobook

Libro.fmAudiobooks.com

Library

Find at your library

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