Merlin Stone

Paul R. Gamble

Neil Woodcock

Establishing long-term relationships with customers is increasingly seen as being critical to business success -- this book goes one step further and shows how to implement it and reap the benefits, and it can reap enormous benefits, as some of the world's leading companies have shown. Wal-mart, for example, spent millions of dollars on developing its customer database which enabled it to personalise its communications. Is it coincidence that it became one of the world's most successful retail chains within a decade? Up Close and Personal? shows that there is no coincidence about it.

Customer Relationship Marketing @ Work

Up Close and Personal?

Bryan Foss

"With contributions from 25 international experts, in-depth cases and drawing on the leading edge research findings, this book is the most comprehensive source of data ever published on customer management global practice."--Thomson Gale description

Managing CRM for Profit

The Customer Management Scorecard

This new edition, which includes a new free CD-ROM, features new and updated case studies and extra material on data management in the financial-services sector.

Neil Woodcock

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