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The Customer Management Scorecard
Merlin Stone
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Merlin Stone
The Customer Management Scorecard
Managing CRM for Profit
Merlin Stone,
Neil Woodcock,
Bryan Foss
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"With contributions from 25 international experts, in-depth cases and drawing on the leading edge research findings, this book is the most comprehensive source of data ever published on customer management global practice."--Thomson Gale description
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