Tom Young

Nick Milton

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

A Practitioner’s Guide

Knowledge Management for Sales and Marketing

Patrick Lambe

A Step-By-Step Guide to Embedding Effective Knowledge Management in Your Organization

Knowledge Manager's Handbook

How can knowledge managers best implement the "lessons learned" approach to their day-to-day operations? The Lessons Learned Handbook is written for a manager who is instilling a system for his colleagues to learn from experience or looking to improve an in-place system. The book is based on real-life experience of successful and unsuccessful systemsand recognizes the necessity to convert learning into action. In order to make this process successful, a series of key steps need to be followed; author Nick Milton guides the reader throughout these steps that are outlined and explained in the book. He provides comprehensive, practical guidance to learning from experience.

Practical Approaches to Learning from Experience

The Lessons Learned Handbook

The phrase “lessons learned is such a common one, yet people struggle with developing effective lessons learned approaches. The Lessons Learned Handbook is written for the project manager, quality manager or senior manager trying to put in place a system for learning from experience, or looking to improve the system they have. Based on experience of successful and unsuccessful systems, the author recognises the need to convert learning into action. For this to happen, there needs to be a series of key steps, which the book guides the reader through. The book provides practical guidance to learning from experience, illustrated with case histories from the author, and from contributors from industry and the public sector. The book is a practitioner-level guide to the design and the mechanics of lessons learned processes Takes a holistic approach, tracking lessons from identification to reapplication Makes the case for the assignment of actions for learning

Nick Milton

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