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Authors

Author

Stephen P. D'Arcy

Books

Absorption Versus Direct Costing
Absorption Versus Direct Costing
Roger Koenker, Bruce D. Smith, Mark Huggett, Joseph T. Mahoney, Chung-Ming Kuan, Stephen P. D'Arcy, Chamu Sundaramurthy, Chao-Shin Liu, George Edward Monahan, Gillian Yeo Hian Heng, Herbert L. Baer, Joseph Francis Allen Porac, Luis C. Nunes, Miles B. Gietzmann, Rhonda K. Reger, Timothy L. Smunt
The Encoding and Utilization of Magnitudes of Product Attributes
The Encoding and Utilization of Magnitudes of Product Attributes
Shane M. Greenstein, Eloise Coupey, Stefan Krasa, Stephen P. D'Arcy, C. Edward Chang, Chang Gyu Kwag, Charles D. Kolstad, Francisco Cribari-Neto, Madhubalan Viswanathan, Robert Bohrer
Mediating Processes for Source Credibility Effects in Advertising
Mediating Processes for Source Credibility Effects in Advertising
Jan K. Brueckner, Mark Feldman, Bhaskar Chakravorti, Hans Brems, Ting-Peng Liang, Werner Baer, Salim Rashid, Hadi S. Esfahani, Manoj Hastak, Ming-Je Tang, Phelim P. Boyle, Robert W. Gillespie, Stephen P. D'Arcy

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