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Mediating Processes for Source Credibility Effects in Advertising
Jan K. Brueckner
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Jan K. Brueckner
Mediating Processes for Source Credibility Effects in Advertising
Review, Implications, and Future Research Directions
Jan K. Brueckner,
Mark Feldman,
Bhaskar Chakravorti,
Hans Brems,
Ting-Peng Liang,
Werner Baer,
Salim Rashid,
Hadi S. Esfahani,
Manoj Hastak,
Ming-Je Tang,
Phelim P. Boyle,
Robert W. Gillespie,
Stephen P. D'Arcy
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