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Consumers
ConsumersEric J. Arnould
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Eric J. Arnould
Consumers

Consumers

Eric J. Arnould, Linda Price, George Martin Zinkhan
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Consumers, 2e presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology, research, and illustrative examples.
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